Has "Dedicated" Lost its meaning?

by George 18. February 2010 01:11

Coming into work this morning, I heard the word 'dedicated' on radio advertisements no less than 15 times. That's in a 45 minute commute.

It appears that everyone and their brother is dedicated to their customers these days:

dedicated picture on teh google

I submit that we should remove dedicated from the marketing-speak lexicon and replace it with:

"We like money. We will make sure you keep giving us money by giving you the best product [or service] we can."

At least then they'd be honest about it.

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Comments (5) -

Cal Jacobson
Cal Jacobson
2/18/2010 9:30:45 AM #

Actually, shouldn't that be "We like money. We will make sure you keep giving us money by making you think that you're not going to get a better product [or service] elsewhere"?

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Phileosophos
Phileosophos
2/20/2010 4:39:32 PM #

I don't think you quite have the translation right. It should be: "We like money, and we'll lie, cheat, steal, and do anything to keep you giving us money. Unless, of course, that means putting in an actual day's work. Why do you think we *have* a marketing department?! Moron."

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Deloris Loverde
Deloris Loverde United States
3/11/2012 7:00:36 PM #

Resources like the one you mentioned here will be very useful to me! I will post a link to this page on my blog. I am sure my visitors will find that very useful.

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Hoyt Pollutro
Hoyt Pollutro United States
4/22/2012 12:55:48 AM #

So after an hour of waiting I'm still getting the error message. I did some Google searching to find out that a possible cause was PHP file permissions were not correct. I check the permissions and still no PHP working. Tech support on the 2nd phone call was more informed but couldn't fix anything, so it's getting escalated...

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Qiana Walstad
Qiana Walstad United States
5/17/2012 2:53:59 AM #

Sometimes I contemplate if folks truly take time to publish something original, or are they only just dishing out words to fill a site. This surely doesn't fit that mold. Thank you for taking the time to write with awareness. At times I look at a page and question whether they even proofread it.Fantastic work with this article.

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